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Thursday, June 11, 2009

A closer look at iPhone 3G S Cortex-A8 ARM and PowerVR chips

By Prince McLean

The iPhone 3G S uses a Samsung processor incorporating an ARM Cortex-A8 processor core and Imagination's PowerVR SGX graphics core to achieve a significant new class of speed while remaining backwardly compatible with existing iPhone apps.

The use of the Cortex-A8 core has been cited by multiple sources, including an analysis by AnandTech. This makes the new iPhone 3G S very similar in terms of processor design to the Palm Pre, although Palm's phone uses a device built by Texas Instruments.

ARM Processors

The Cortex-A8 is a seventh generation CPU core design licensed by ARM to a variety of manufacturers. The vast majority of all smartphones, handheld games and other mobile devices use ARM processors.

The Cortex-A8 class is referred to in general terms as ARMv7, not to be confused with ARM7, which was actually a third generation ARMv3 used in the Apple eMate300 a decade ago. Previous generations of iPhone and iPod touch used an ARM11 processor, part of the ARMv6 generation.

Apple partnered with its British equivalent Acorn in the late 80s to adapt Acorn's RISC processor for use in mobile devices, forming the ARM partnership. Apple subsequently used a third generation ARM6 in its first Newton MessagePad in the early 90s.

By the time the company discontinued its Newton and eMate devices in 1998, ARM processors had become the most popular mobile processors available, in part due to ARM's licensing of its highly efficient technology to a variety of chip manufacturers. Steve Jobs sold batches of Apple's shares in the ARM partnership at a huge profit to help keep the company afloat.

When the company introduced the iPod in 2001, it used a fourth generation ARM7TDMI processor. The latest generations of the AirPort Extreme also use an embedded ARM processor.

ARM CPU generations





 S is for speed

The Cortex-A8 in the iPhone 3G S sports "a two-issue in-order core, capable of fetching, decoding and executing two RISC instructions in parallel," according to AnandTech's report, which also notes, "the ARM11 processor in the iPhone/iPhone 3G has a basic vector floating point unit, but the A8 adds a much more advanced SIMD engine called NEON. The A8 also has twice as many double precision FP registers as the ARM11."

"The combination of higher clock speeds, more cache and a dual-issue front end results in a much faster processor," the report states. "Apple claims the real world performance of the iPhone 3GS can be up to 2x faster than the iPhone 3G, and I believe that’s quite feasible."

The report states that if the processor is running at 600MHz, it would draw three times the power of existing iPhone processors, but notes that in typical use, the device spends a lot of time in standby. Separately, Apple has detailed technologies for maximizing the performance of a processor by running it at less than its top rated clock speed while scheduling tasks more efficiently. This was done with the original iPhone.

As a result of new efficiency measures, Apple claims significantly longer battery life over the current iPhone 3G when using the iPhone 3G S for general processing tasks despite the big leap in performance and the extra power consumed.

Apple has increased the maximum rated battery life of the iPhone 3G S in WiFi internet browsing from 6 hours to 9 hours, video playback from 7 to 8 hours, and audio playback from 24 to 30 hours. Ratings for 3G browsing and talk time are unchanged, as the baseband processor that handles the intensive work of communicating with 3G data networks is independent from the general purpose ARM processor. Apple has bumped up rated 2G GSM talk time from 10 hours to 12.

SGX is for graphics

Just as ARM processor cores are the most widely used in mobile devices, Imagination Technology's PowerVR graphics cores are also extremely popular in embedded appliations, commonly appearing as integrated together with an ARM processor on System on a Chip (SoC) devices.

PowerVR started out in the late 90s as a rival to 3dfx in the desktop PC graphics processor market, with both makers also vying for inclusion into the Sega Dreamcast video console in 1998. However, by 2001 the company's third generation PowerVR began falling behind rival products from ATI and NVIDIA.

Imagination subsequently withdrew from the desktop market to focus on embedded graphics components with its highly efficient PowerVR MBX technology, which, like ARM, the company has widely licensed to a variety of device makers, including Apple.

PowerVR GPU generations


The latest technology generation is branded PowerVR SGX. Anandtech reports that the new graphics architecture improves over MBX in part in that "pixel, vertex and geometry instructions are executed by a programmable shader engine, which Imagination calls its Universal Scalable Shader Engine (USSE)."

The report also states that Imagination's new SGX graphics cores range "from the PowerVR SGX 520 which only has one USSE pipe to the high end SGX 543MP16 which has 64 USSE2 pipes (4 USSE2 pipes per core x 16 cores). The iPhone 3GS, I believe, uses the 520 - the lowest end of the new product offering." It has not yet been confirmed what version of the SGX design the new iPhone 3G S uses.

However, the report noted that "in its lowest end configuration with only one USSE pipe running at 200MHz, the SGX can push through 7M triangles per second and render 250M pixels per second. That’s 7x the geometry throughput of the iPhone 3G and 2.5x the fill rate. Even if the SGX ran at half that speed, we’d still be at 3.5x the geometry performance of the iPhone 3G and a 25% increase in fill rate. Given the 65nm manufacturing process, I’d expect higher clock speeds than what was possible on the MBX-Lite. Also note that these fill rates take into account the efficiency of the SGX’s tile based rendering engine."

Apple's video introduction of the new phone indicates significantly faster launching of and switching between applications and speedier browser rendering and other operations. Overall the company indicates up to a 2x performance improvement.

Source


Tuesday, June 9, 2009

iPhone 3G - The Fastest and Most Powerful iPhone Ever


Meet the fastest, most powerful iPhone yet. iPhone 3G S features video recording, Voice Control, up to 32GB of storage, and more.

The Fastest iPhone Ever

The first thing you’ll notice about iPhone 3G S is how quickly you can launch applications. Web pages render in a fraction of the time, and you can view email attachments faster. Improved performance and updated 3D graphics deliver an incredible gaming experience, too. In fact, everything you do on iPhone 3G S is up to 2x faster and more responsive than iPhone 3G.

Video

Images of the iPhone 3G S camera's tap to focus feature and the video camera interface.

Now you can shoot video, edit it, and share it — all on your iPhone 3G S. Shoot high-quality VGA video in portrait or landscape. Trim your footage by adjusting start and end points. Then share your video in an email, post it to your MobileMe gallery, publish it on YouTube, or sync it back to your Mac or PC using iTunes.

3-Megapixel Camera

The new 3-megapixel camera takes great still photos, too, thanks to built-in autofocus and a handy new feature that lets you tap the display to focus on anything (or anyone) you want.

Voice Control

Voice Control recognizes the names in your Contacts and knows the music on your iPod. So if you want to place a call or play a song, all you have to do is ask.

Compass

With a built-in digital compass, iPhone 3G S can point the way. Use the new Compass app, or watch as it automatically reorients maps to match the direction you’re facing.

Landscape Keyboard

Want more room to type on the intelligent software keyboard? Rotate iPhone to landscape to use a larger keyboard in Mail, Messages, Notes, and Safari.

Messages


Send messages with text, video, photos, audio, locations, and contact information. You can even forward one or more messages to others.

Search

Find what you’re looking for across your iPhone, all from one convenient place. Spotlight searches all your contacts, email, calendars, and notes, as well as everything in your iPod.

Accessibility


iPhone 3G S offers accessibility features to assist users who are visually or hearing impaired. These features include the VoiceOver screen reader, a Zoom feature, White on Black display options, Mono Audio, and more.

Internet Tethering

Surf the web from practically anywhere. Now you can share the 3G connection on your iPhone with your Mac notebook or PC laptop.

Voice Memos

Capture and share a thought, a memo, a meeting, or any audio recording on the go with the new Voice Memos application.

Nike + iPod

iPhone includes built-in Nike + iPod support. Just slip the Nike + iPod Sensor (available separately) into your Nike+ shoe and start your workout.


Stocks

Stocks on iPhone shows you charts, financial details, and headline news for any stock you choose. Rotate iPhone to see even more detailed information.


YouTube

Watch YouTube videos wherever you are. Log in to your YouTube account to save and sync bookmarks and rate your favorites.

 




Everything you love about iPhone.

Phone, iPod, and Internet device in one, iPhone 3G S offers desktop-class email, an amazing Maps application, and Safari — the world’s most advanced mobile web browser. And your iPhone does even more when you add apps from the App Store.

iPhone 3G S

The fastest, most powerful iPhone yet.
$199.00 16GB / $299.00  32GB

    * Improved performance
    * 3-megapixel autofocus camera
    * Video recording
    * Voice Control
    * Digital compass
    * Cut, Copy & Paste
    * MMS23
    * Spotlight Search
    * Landscape keyboard
    * Voice Memos


iPhone 3G

New features. New price.
$99.00  8GB

    * 2-megapixel camera
    * Cut, Copy & Paste
    * MMS23
    * Spotlight Search
    * Landscape keyboard
    * Voice Memos

Source

What's up with Apple's laptops?

By Seb Janacek

This week's keynote at the Apple Worldwide Developer Conference threw up few surprises.

A few developers nearly threw up their breakfasts as their on-stage demos failed to work properly but, by and large, there was nothing that hadn't been predicted or leaked.

The pleasant news was the reasonable pricing of Apple's operating system update, Snow Leopard. Largely about stability and performance tweaks, the upgrade will cost just $29, compared to $129 for previous iterations.

The mid-June launch of the new iPhone and the iPhone 3.0 software update (which also covers the iPod Touch) was broadly predicted.

The most interesting announcement was made towards the start of the keynote, with the unveiling of the new laptop range.

Apple released its new range of unibody aluminium MacBooks and MacBook Pros last autumn - yet already here was a significant upgrade.

The upgrade includes the usual speed bump for processors, storage space and RAM. It also features new battery technology that Apple claims will keep you going for around seven hours.

What was really interesting, though, was what wasn't announced.

Back in the late 1990s, one of the first things Steve Jobs addressed on his return to the company was Apple's confused and disjointed product portfolio. Until his return the company had a maelstrom of competing product groups with little coherence or governance.

Jobs soon rationalized the product strategy and cut the Mac into four segments: pro desktop, pro laptop, consumer desktop and consumer laptop.

Since then, additional products have come and gone with relative degrees of success and failure (such as the MacBook Air and Cube, respectively) but the four segments have remained steadfast as the foundation of the company's Mac strategy.

Today's MacBook announcement clearly leaves one of the most commercially successful segments of the strategy in recent years looking distinctly bare: consumer laptop.

The migration of the 13-inch aluminium MacBook to the MacBook Pro brand leaves just one MacBook in the consumer laptop category - the white plastic model that was first released way back in 2006.

This means the category in need of an overhaul. There are a number of options here.

Apple could leave it as it is, or reintroduce additional plastic models. They were hugely successful but are both long in the tooth from a design perspective and lack the more 'green' recyclable aluminium and glass elements.

Another option is for Apple to introduce a new range of MacBook computers. Given the smallest MacBook Pro now features a 13-inch screen, we may soon see a range of smaller computers.

I suspect one of the reasons for the transition of the MacBook into the Pro family was the lack of differentiation between the ranges. This may well be more of a problem going forward.

There is a current trend of computing that may fit into this category and that is the so-called netbook.

I've written before on the unlikely prospects for an Apple-branded netbook. Both CEO Jobs and acting CEO Tim Cook dismissed the idea while admitting they had some "interesting ideas" for the product space.

Rumors have abounded over various consumer-targeted offerings for Apple, and given yesterday's announcement, the time may be coming where the company shows its hand.

Source


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School to hand free Apple iPod Touch to every pupil

Teachers at a Sunderland academy have gone high-tech in a bid to replace traditional teaching methods. Academy 360 has given staff Apple iPhones and plans to give similar technology to pupils.

The school is researching ways to use the Internet on the computer's applications as a learning tool.

School bosses say youngsters today are perfectly at home with mobile phones, Nintendo Wiis, and PlayStations and many of them spend hours a day chatting on social networking sites.

Academy 360 is working with the University of Hull to instruct teachers in the technology young people use.

Teachers are being encouraged to explore the tools it offers them and put forward suggestions of how it could be included in the curriculum.

Chief executive of Academy 360 Paul Prest believes activities such as blogs, Google and games could be used to teach students.

He hopes to give each pupil an iTouch hand set which has the same features as the teachers' equipment but without the phone.

And he aims to bring the new teaching practice into lessons at the Pennywell academy when the new term starts in September.

He said: "Academy 360 is working to provide a truly modern and innovative learning environment, where our teachers are constantly refreshing their skills to ensure that they are in touch with their students.

"This programme is part of a wider agenda of inspiring our community and presents a fantastic opportunity for Academy 360's team to be part of a new learning process that will truly engage our young people, delivering a teaching approach that is centred around them."

A college in Kent has already introduced a similar scheme hundreds of free iPods being handed out to its pupils so they can listen to lectures at their own leisure.

Mr Prest said: "This is not just about iPods and iPhones it's about 21st century education.

"The world has changed significantly and young people use an awful lot of technology

"So we have been asking how we can make that leap of faith and bring this into the classroom."

He demonstrated to the Echo how the iPhone could be used to convert kilometres into miles and English language into French.

Mr Prest also said plans were already in place to make sure pupils would be safe from the dangers of exploring the internet.


Source


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Why Apple Could Play It Cool

by Brian Caulfield

The company is still on a roll and doesn't need to unveil a flashy new product at Monday's developers conference.

BURLINGAME, Calif. -- Some think Apple should build a television set. Others think Apple should consider a netbook computer. Maybe it will even build a gaming console. Apple doesn't talk about its future products. But at least one developer creating software for the company's iPhone thinks Apple may be in no rush to leap into new businesses.

And considering Apple's ( AAPL - news - people ) shares are up nearly 70% this year, Tapulous Chief Executive Bart Decrem has a point. His take: Expect Apple to double down on its hits, rather than spreading its bets around. Tapulous is the company behind "Tap Tap Revolution," one of the iPhone's most popular applications (see "Tapping Into iPhone Games").
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Apple has plenty to do with the iPhone right now. The Cupertino, Calif.-based company has been signing distribution deals for the iPhone at a frantic pace. And the company is working with more than 25,000 developers to manage the release of an ambitious new operating system and development platform for the phone. Apple may see no need to take on more right now. "Apple has been pretty conservative about how they build out a family of products," Decrem says.

Decrem has history on his side. After Apple introduced the original iPod in October 2001, it waited until January 2004 to add a second model to its lineup. By then, Apple was on its third iteration of the original iPod. Likewise, Apple may opt to introduce new models to its two-year-old iPhone line at a deliberate pace in an effort to grab as much of the smart phone market as it can, rather than chasing wild new opportunities. "My fundamental belief is that Apple will broaden its lead in the next few months," Decrem says. "They may grab a huge share of next-generation mobile."

Then there's the online rumor mill, for what that's worth. With just hours to go before Apple's Worldwide Developers Conference begins Monday in San Francisco, a number of blogs are claiming the iPhone will get an upgrade, not a makeover. Among the most talked about new features: a faster processor, more memory and new applications such as a compass and the ability to record video. Some blogs were even circulating photos of what could be Apple's next iPhone.

In fact, the biggest news Monday might not be a product at all. If Steve Jobs makes a cameo appearance--he's been on a medical leave since January--Apple can afford to play it cool, because the rest of us surely won't.

Source


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Monday, June 8, 2009

Jobs may spark move in Apple shares on Monday

By Clare Baldwin

SAN FRANCISCO (Reuters) - A surprise appearance by Apple Inc Chief Executive Steve Jobs at the company's annual developer conference could boost its stock on Monday, but his absence might trigger a bigger move in the other direction.

The Wall Street Journal kicked off speculation of an early return by the ailing Jobs, who had said he would be out until the end of June. Blogs and other media jumped on the report that the CEO could appear at Apple's Worldwide Developer Conference in San Francisco on Monday.

Jobs, 54, the quintessential man in black, founded Apple, rescued it from mediocrity in the late 1990s, launched the iPod and the iPhone and is seen as its heart and soul.
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Canaccord Adams analyst Peter Misek sees a rally of 1 to 5 percent in Apple's stock if Jobs makes an appearance, but no downside if he doesn't.

Global Equities Research senior analyst Trip Chowdhry said Apple's stock will likely remain high if Jobs appears, but could sell off as much as 10 percent if he doesn't, a scenario he finds more likely.

But the company's strong performance while Jobs has been recuperating indicates he is no longer crucial to the company's success, Broadpoint AmTech analyst Brian Marshall said.

Stock in the Cupertino-based company closed at $144.67, about 85 percent ahead of January's 52-week low of $78.20. But it was up less than 1 percent on Friday after news that Jobs might return early.

"It's not just about Steve Jobs," Marshall said. Investors are "very comfortable" with Chief Operating Officer Tim Cook as Apple's next CEO, he added.

BMO Capital Markets analyst Keith Bachman said a Jobs cameo would strengthen Apple shares, but less than in the past.

"If he made a cameo appearance on Monday and the wind didn't blow right through him, the stock would go up," he said, but the size of the rally would depend on other factors such as announcements regarding Apple's iPhone.

Apple's stock is historically volatile during the company's June developer conference. It dropped about 7 percent over the course of the conference in 2008 and about 4 percent in 2007.

"If this had happened one or two years before, the stock would have (had) huge volatility. But I think investors are conditioned to the fact that Steve's health is a variable that needs to be dealt with on an ongoing basis," Bachman said.

Apple managers are trying to coordinate Jobs' return with a product launch or public event, the Journal reported, but cited sources that Jobs is "one real sick guy."

AllThingsD, a website dedicated to "news, analysis and opinion about the digital revolution," speculated that Jobs, who is known for ending presentations with "one more thing," might himself be the surprise at the Monday keynote.

Wired.com reported that such a Jobs' appearance would be "dramatic" and a "crowd pleaser," but Gawker cautioned that Apple might not want a sickly leader on stage.

"The CEO is notoriously headstrong about these sorts of things. If he wants to show up on Monday, he will," Gawker said.

Source

An Apple a day may keep Jobs' doctors away

(RTTNews) -  Steve Jobs is ready to return to the helm of Apple Inc. (AAPL:  News ) by the end of this month, sticking to an earlier announced schedule. But, whether Jobs would be back in time to take the wraps of a new iPhone at the company's Worldwide Developers Conference next week is unclear.

Analysts expect the company to unveil at the conference the latest model iPhone, which has more processing power and new features like video editing. The launch is expected in June or July, when original iPhone owners on a two-year service contract with AT&T Inc. (T) will be eligible for an upgrade.

Jobs announced his leave on January 14, and though the initial reaction was tumultuous, the past 5 months, the company has been operating smoothly without papa. The stock has in fact risen 68.4% in his absence, reflecting investor confidence.

Apple doled out a decent second-quarter report card, even without Jobs, beating earnings estimates by 22%, although the recession took a toll on the sales of Macintosh computers.


Apple sold 2.22 million Macs during the second quarter, representing a 3% unit decline from last year. The company also sold 11.01 million iPods, up 3% from last year, and 3.79 million iPhones, up 123%. Gross margin for the quarter rose to 36.4% from 32.9%.

Known for its conservative guidance, Apple sees third-quarter earnings of between 95 cents and $1 per share, on revenue of between $7.7 and $7.9 billlion. Analysts are currently looking for earnings of $1.14/share on revenues of $8.12 billion.

Source

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